Build a deep holistic understanding of the brand's consumers and how the 6P (Proposition, Product, Promotion, Price, Square, Pack) impacts on brand buying and use behavior. Translate brand strategy into annual plans and ensure the perfect implementation of actions that will ensure brand growth.
Fonctions
Functions:
1. Contributes with the development of the strategy to 5 years of the category and the brand. It is responsible for carrying the IBP process for the brand / category / country. This includes: diagnosing via brand audits and Issues and Opportunities and establishing the JTBD's). It provides the necessary information to project the growth of the category to 5 years and the ambition of participation / growth and recommends the annual plans that translate the strategic vision of the company.
2. Responsible for submitting to GC management, business objectives, volumes and financial aspects of the brand's projects. It must support with solid arguments the rational for which it recommends the project. If approved, it is responsible for presenting the Market Deployment Gate where cascadea all the details of the implementation.
3. Responsible for the implementation of agreed actions: Media, Consumer Promotions, Mass Sampling, Public Relations efforts, Media Tour, participation in fairs or exhibitions.
4. Responsible for briefing all the agencies involved in the development of the brand: Creative, media, digital, BTL agencies. Equally, you must establish the SOW at the beginning of the year for the negotiation of the agency fees. In line with this responsibility is to brand the Brand Experience Tool Kit to all areas and agencies so that communication is aligned with the brand's global guidelines.
5. Responsible for the marketing budget of the brand: It makes the distribution projection of the annual budget per account and per month. Monthly is in charge of submitting the purchase orders, follow up to the approval of the Order of purchase and reception of the service. You must update the projections monthly and send to Finance within the accounting closing period for the projection of YTG P & L.
6. Responsible for pushing and monitoring the following KPI - brand indicators: eg: Market Share, Brand Health, Brand Remembrance, Brand Profitability (includes cost optimization projects: low weight, material structure improvements In the monitoring part, it is responsible for giving continuity to the performance of the initiatives via: Innovation Trackers, Post-mortem report launch.
7. Responsible for the review and understanding of the market studies that the company periodically runs for its brands. In case it requires more specific studies, this person would be responsible for delivering the brief to CMI, providing visual materials or products, attending the study.
8. Lead the brand Innovation meetings where multifunctional teams. Here the main initiatives of the brand are cascadean, the times are defined via gantts charts and it is established who are responsible for each action.
9. Responsible for implementing packaging design changes. From design to approval to machine foot design to ensure perfect execution of it.
10. Responsible for supervising and approving parts that involve brand image: impressions, mentions, digital media. The objective is to ensure that each piece is in line with the brand's guidelines.
11. Responsible for the review of media plans made by the media agency to be in line with the approved media investment for the brand.
12. Responsible for maintaining the channel of communication between the local team and the regional structure. You must maintain an adequate Net-working within the organization to ensure that you receive prompt feedback and support in any need of the brand.
Qualifications Requises
-Bachelor in Marketing / Management
-Advanced English
-5 years minimum experience in the area
-Project Management / Gantt Charts
-Meeting Management / Follow-up
-PPT handling for constant presentations
-Financial Knowledge GM / P & L / ROI
-Volume Projections / Budget
-360 Campaign Development
